Rebellion Group

003: Unhinged & Ugly: How Brands Win Today

Allison Minutillo Season 1 Episode 3

In ep. 3 of  Rebelations, Sam & James are joined by Director of Brand Experience Sam Manz (Yes, another Sam!) to talk about brands today, including how being unhinged and using an ugly aesthetic is helping them appeal to Gen Z, who are tired of typical brands trying to be their best selves. 

Get your baked beans suit on and enjoy!