Rebellion Group

Living in a Barbie (Marketing) World

Allison Minutillo Season 1 Episode 2

We’d be considered “late” to the Barbie trend, but it’s not a trend. Barbie has permanently altered our culture. 

In Episode 2 of the Rebelations podcast, ‘Living in a Barbie (Marketing) World,’ we break down the global sensation of the Barbie movie with guest host and all-around amazing CMO Meaghan Morelli. 

Listen in as we unpack the power of brand collaborations, earned media, and the role of young women in driving pop culture.