Paid media magician Julio Amaro joins Sammy Rubes & James to talk about tokenization vs representation, how brands sometimes try and fail to connect with different cultures, and how agencies fail to create true access to multicultural voices. Sam spit stats and James said he was afraid he'd say something culturally insensitive. Let's see how he did. Enjoy!
Paid media magician Julio Amaro joins Sammy Rubes & James to talk about tokenization vs representation, how brands sometimes try and fail to connect with different cultures, and how agencies fail to create true access to multicultural voices. Sam spit stats and James said he was afraid he'd say something culturally insensitive. Let's see how he did. Enjoy!